Bright Java started in 2016 after Troy and Aswan realized that small holder farmers could be better served in the international coffee markets. Their stories were getting lost in the supply chain and drowned out by commerce.
Indonesia is the fourth largest coffee exporting nation in the world. Only 25% of coffee exported is Arabica, the other 75% is Robusta. Most Indonesian coffee grown on Sumatra, and 95% of coffee is grown by small-holders: people who usually have only one to three hectares of land. Unless they gather into large co-ops these people are at the mercy of middle men and market forces. Bright Java set about to try a new sourcing model.